Dad's Birth Story : All The Lessons My Wife Taught Me

I know that a lot of moms share their birth story, but dads are a part of it too, so I thought I would share my perspective on the most amazing, wild and craziest day of my life!

June was 10 days late.  We were ready for her arrival in a big way.

But let me start the story 24 hours before she entered into this world.  It was a cold February night and I was at youth group. In the packet that they hand out during small group time there was an activity that said, "Set up chairs in an obstacle course and have races over them."  So we did exactly that. We raced, laughed and carried on like boys do.  Our last race ended in a tie, and well, we had no choice - "we had to do a tie breaker."  That line is in quotes because it has been repeated over and over again by our small group due to the events that followed.  During the tie-breaker I jumped over a chair, like I had three times before, but this time I landed funny and BOOM - high ankle sprain.  It was bad.  Like, why is there a softball growing under my skin bad.  Youth group ended and as I hobbled out into the bitter cold parking lot, I called my beautiful 10-day-late wife Brooke and lied to her. Flat out lied.

I said, "Hey babe. So... we were playing this game at youth group and I hurt my ankle.  It looks a lot worse than it is, but it doesn't hurt too bad!  I'll be home soon.  Bye, I love you!"

For 12 painful minutes, I gassed and clutched my car all the way home, all while thinking how foolish I had been to get injured so close to my daughter's birth.  I got home and Brooke was upstairs in our bedroom, so I hobbled to the kitchen to get some ice and walked as confidently as I could up the stairs without wincing. Upon reaching the top of the stairs, I see Brooke...having mild contractions.  I sat on the edge of the bed as she looked and gasped at my injury and I assured her again that it looked worse then it felt.  So I iced, we talked, watched a little TV and I fell asleep around midnight.

Four hours later, around 4:30am, I felt the sweetest tap on my shoulder and through squinted eyes I turned to see Brooke smiling at me and saying, "Hey, my water just broke. So..I think we should call Sherry (our doula) and go to the hospital."

I know I married-up when Brooke said, "Yes" to me almost 8 years ago.  And I will forever be thankful for that moment, but it's moments like the morning of our daughter's birth that make me realize how true it is.  Here is my 10-day-late-wife, calmly and quietly waking me up from sleep only minutes after her water broke. She is the ultimate calm and steady presence in my life and even through the craziness that is labor and delivery she was still her calm and steady self.  In the stormy waves of life, my wife is the anchor that keeps our family calm, peaceful and safe.

I have never been more instantly awake in my life. My head started racing, "Oh My Word! My daughter is coming!  June is coming! We get to meet her!  Ahhhhhhh!!!" Then I got out of bed and my thoughts went to "!@()%R&U$@G#@%*($THGADNJ$U(%@*%@R!!!!!!  What is happening to my ankle? Am I dying?!?!?!??!"

I was injured badly, for sure, but on the day your wife is going to give birth to you child, you can NEVER complain about pain.  So, I winced, limped to the bathroom and took a really quick shower, while Brooke continued to have contractions in the bedroom and finished packing our bag.

Once I was out of the shower and ready to go I started moving carseats, bags, snacks and anything else I thought we would need to the car.  My ankle was in so much pain, so at points I was literally   just hopping on one foot across the street with piles of things in my arms. Anytime Brooke was near me I confidently walked on both feet so she wouldn't think it was as bad as it was.  

With the car full of everything we thought we needed, we started our drive through the cold February night to the hospital. On the way we prayed, we sang worship songs, and I talked a mile a minute while Brooke breathed in and out, calm and steady like always!  I realized on the way to the hospital that this would be the last car ride we would ever take as a family of two. Mind blowing.

We arrived safely at the hospital and went through the check in process - waiting rooms, triage, etc.

Between 6:00am (when we arrived at the hospital) and 8:39pm (the actual minute June arrived) time didn't exist to me.  There was nothing to do besides be in that moment with the love of my life as she labored and worked.  Brooke decided early on to do the "all natural birth thing", so she had been training for this moment for months.  It truly was the most amazing thing I have ever, or will ever, see in my life.  Childbirth takes more guts, courage and hardwork than anything I have ever watched - and that's not exclusive to natural childbirth.  I have told people since June's arrival, and I will continue to tell people until the day I die, that a man could not do it.  Not just because of our parts, but because of the type of strength it takes.  The type of strength that is found only in a woman's will, a woman's courage and a woman's care.

Brooke labored while Sherry and I coached her. At times Brooke needed the coaching from her coach, Sherry, and at times she needed love from her husband, me.  And isn't that so true for all of life? Sometimes we need to be told how it is from a boss, teacher, pastor or coach. And sometimes we need heaping piles of grace, love and a simple touch from the ones we love the most.  It was in those blurry hours that I was realized that what Brooke was desiring during labor  is what we, as people, are always desiring.  We desire coaching, correction and doing the right thing - all while wanting grace to help carry us through those hard times.  We all desire Jesus and even in Brooke's most difficult moments, I was learning that.

During those hours and hours of labor Brooke kept repeating, "I can do this. I can do this." Over and over again.  She has no memory of saying that at all, but Sherry and I remember.  Over and over again my strong-willed, amazing wife stayed confident in her mission to bring our little girl into this world. And again, life lesson number two here, we all need to stay confident of what we are called to do even in the most difficult moments.  It would have been so easy for Brooke to say she couldn't do it and lose hope.  But she didn't!  She stayed confident even in difficulty and that was so inspiring.  It's so easy to quit. But hard to push through in life and anytime I get frustrated or discouraged I just think of Brooke in those moments saying, "I can do this. I can do this."

Around 7:00-7:30pm, I all of a sudden remembered that my ankle was in pain and looked down to see that I no longer had a defined ankle area.  My leg went straight from calf to foot and the swelling was starting to "ooze" over my shoe.  It was gross.  I needed to get off my feet for awhile, so I asked Sherry to sit by Brooke as I sat and iced my ankle for 20 minutes or so.  Brooke has no memory of this either, which is good.  I knew that what she was going through was harder and more painful than my ankle sprain could ever be, but that didn't mean that I wasn't having pain.  I think sometimes we try to tell people that they can't complain because "people are dying in other countries" or because "my story is so much worse."  But if it's real, pain is pain no matter what someone else is going through.  We can be so insensitive sometimes declaring that because our pain is "worse", yours doesn't count. Even after June was safely here, Brooke was so concerned with my ankle because, even in pain and suffering, real, honest love cares more for others than for self.

Side note: Here is a photo of my ankle the morning after June was born, just so you can get a perspective of how bad it was (sorry it's gross).  In case you were wondering I hurt the one on the right.

IMG_1173.JPG

Back to the story - after 20 minutes of icing my ankle, I got back up and was right by Brooke's side. Coaching, kissing, whispering, singing and tell her anything she needed to hear.  She has thanked me many times for my encouragement during labor.  Encouraging words are so powerful and I have tried to use them more and more, at all times, in my life.  Labor taught me how powerful our words really are and I hope to practice what I've learned for all of life.  If we can encourage someone, why wouldn't we?

And then after 15+ hours Brooke started to push little June into this world.  A woman pushing a baby out is like, in the "elegant" words of my brother-in-law, "the wild west".  There can be screaming, crying, cheering, encouraging, sweat, tears, blood, fluids and just about everything else. If there was a venn diagram to describe labor it would be that small intersection where amazing, crazy, kind-of-gross and love, all meet in the middle.

It's raw and beautiful and almost unbelievable. But my wife did it and I have never been so proud of a human being in my entire life.  I was crying and smiling and laughing and kissing and loving and amazed, and did I mention crying?, when little June made her first appearance into the world.  She was slimy, and small and the most beautiful thing I have ever seen.  

...and that was just the beginning....

Tomorrow my daughter will be seven months old!  It's been the best seven months of my life, which all started with wildness, rawness and love.  In these past seven months, I have seen the amazing things of life unfold right before my eyes.  I have watched a little slimy infant grow, develop and learn.  I can already see her personality, which thankfully is a lot more like her Moms than her Dads.  I've watched her laugh, cry, giggle and scream!  I've watched her discover her love of water, being outside and anything that makes noise.  I've watched her jump for hours, seriously so many hours, in her jumper and put almost everything in her mouth that's within her tiny arm's reach. It's amazing.

But that is not even the most amazing part of these last seven months.

The most amazing part is Brooke.  The strong and steady force in our family.  The woman who is peaceful through the storm and calm amongst life's crashing waves.  The woman who is the silent kind of strong and the deep kind of beautiful.  I thought I knew Brooke pretty well before we were parents, but as we walk hand in hand through parenthood I have seen layer upon layer of her kind soul peeled back and am amazed at the beauty I see. As a husband, I think it would be easy to just see the dirty diapers, middle of the night feedings and a crying baby, but we should really strive to shift our focus to what our wives become when they enter motherhood.  They become even more than we could have ever imagined in the most life-giving way.

Being June's Dad is totally awesome and one of my favorite things, but being a husband is even better, especially to a great mom.  May I always remember what Brooke had to go through, both with the actual labor and what followed, to get to this point in life and all the lessons it taught me. Labor and delivery is beautiful, chaotic and incredibly real. My hope is that my whole life and the way I love will be a reflection of just that - beauty in chaos.

Brooke and June. The loves of my life.

Brooke and June. The loves of my life.



10 Tips On Using Instagram for Business

In Episode 3 of the T.J. Mousetis Podcast I shared 10 tips on how to use Instagram for your business.  I thought I would also post the 10 tips in a blog format, with visuals, to help you as well.  Make sure you listen to the podcast though because I talk fast and fit a lot into each episode!

1. Have a mission statement specific to your brand's Instagram.

The walk in love instagram mission statement is this: The @walkinlove instagram exists to connect with our customers, promote our products and inspire our followers.

EXAMPLE :  Even in this screenshot of 9 photos you can see us doing all the things in our Instagram mission statement. There are photos promoting products and sales, there is a re-post from our customer using the hashtag #iwearwalkinlove and there is general encouragement!

2. Ask yourself questions about your posts before you post them.

We ask a lot of questions about our posts before we post them.  Like - Does this fit our mission statement? Is this the best time to post this specific photo? What did we post last?  Does this photo add a good variety to our feed?  Is it up to our standard? When did we last post something similar to this one? And so on.  Asking questions about every post is always a good idea because it will help you not to simply post all willy-nilly.  Having a plan of action is always better than not having a plan of action and asking yourself questions is the first step in helping you stick to the plan!

EXAMPLE : We try to post our celebrity photos during a time people will search for them. Like this photo we saved  of Russell Wilson. We posted it while the Seahawks were playing because, you guessed it, more people would be searching for him on social media.

3. Have a schedule.

Do you post once a day? Twice a day? Three times a day?  What is your schedule and are you sticking to it?  With @walkinlove we try to post every 2-4 hours while we are awake on EST.  It's the schedule that works for us and we have the content to support it.   If you only post sporadically, you will have sporadic followers  If you have consistent posts, you will have consistent followers. And consistent followers make consistent customers!

EXAMPLE ABOVE : Here are three photos we've posted today with a 4th on the way.  Stick to your schedule!

4. Post should be good, but don't need to be perfect.

I think it's easy for creatives to obsess over every little thing, insisting that it's gotta be perfect.  We can agonize over every little detail and with that mentality our content will never be "good enough."  But sometimes, most times actually, done is better than perfect. And Instagram is a great place to practice that!  Make sure things are as good as you can produce them at the time, but don't worry about every post being perfect.

EXAMPLE : Brooke takes and edits almost all of our Instagram photos with her iPhone.  They are good, but we don't feel the pressure to take them with a real camera and edit them in Photoshop.  We snap them with an iPhone because, again, they are good, not perfect!

5. Batch create content ahead of time.

This will help you stick to your schedule.  Spend a few hours creating Instagram posts for the next week and you won't have to scramble to post something whenever it comes to your mind.

EXAMPLE : Anytime we get a new shipment of shirt Brooke takes them all to this white wall and takes individual shots of them on the sparkly hanger she made.  It's great filler content for our feed and provides us with lots of photos to spread out over time!

6. Don't overkill aspects of Instagram.

#Have #you #ever #seen #a #post #like #this?  Did I make my point?  Aspects of instagram like hashtags, giveaways and specific types of post are great... but don't overkill them!

EXAMPLE : Sometimes you just need to keep it simple.

7. Rarely try to sell.

When you are always trying to sell something to people they will get really tired of it.  Instead, use Instagram to interact with your customer base!  Keep the sales pitches to a minimum, so when you do need people to purchase something, you can go all in on the posts about your sale or the  new items in stock!  Just like point 6 above, over-selling will create a lack-luster following, who will quickly get sick of the constant sales pitch.  Add value to your followers lives so when you do sell they jump in!

EXAMPLE : See example 6.

8. Interact with your followers.

Answer questions, comment back and re-post photos of your fans interacting with your products.  It's pretty easy!

EXAMPLE : Someone comments and asks a question.  Comment back and answer it!

9. Don't copy.  Be original

I feel like there is a commandment about this one.  Try not to rip people off. Try to be original.

EXAMPLE : If I were to post a photo, don't recreate that same photo and post it. Especially if you're a brand.

10. Have Fun!

It's fun to have fun.  Don't take Instagram too seriously.  Have fun and show your customers your personality.  People will appreciate it.  One of my favorite things is when people tell me, "I feel like I know you because of Instagram."  That's exactly what I want!

EXAMPLE : Have fun.  Think about the things you think are fun and feature them on Instagram!

If you have any questions that you'd like me to answer on an upcoming podcast comment on this post or ask on one of my Instagram photos - @tjmousetis

Where do I order things from?

Over the years we have spent a lot of time at walk in love. searching for well designed wholesale products and good sources for those products.  I'd like to help save you some time and share some of my favorite suppliers for different products we order.  I also share a few ideas on how you could incorporate some of these products into your company.

A photo posted by walk in love. (@walkinlove) on

1. Printing T-Shirts / / THREADBIRD

I could go on and on about Threadbird.  They are the best of the best.  They provide excellent printing, awesome customer service and after a while they will even let you stay at their house when you go on vacation (Thanks Scott!)  A top notch company with a top notch team.  I cannot recommend them enough.  If you need t-shirts printed go with Threadbird!

Ideas for T-shirts:

Photographers - Give a shirt to every client.  We use to give Brooke Courtney Photography clients shirts that said "Brooke Shot Me"

Subscription Companies - Give a shirt to anyone who signs up for a year subscription.  My mother -in-law just started doing this with her company Yoga Bird.  The amazing non profit Men of Iron also does it when anyone signs up for one of their donation campaigns.

Any  other company - Give away shirts to your best customers.  Everyone loves SOFT t-shirts so reward good customers with them!


A photo posted by walk in love. (@walkinlove) on

2. Buttons // PUREBUTTONS

Buttons are such an easy way for customers to buy into your brand.  They are cheap, convenient and anyone can use them (except babies...please don't give a button to a baby).  Purebuttons does all of our buttons and they do a great job.  Easy to order and super quick turnaround.  They also have things like keychains, coasters and magnets.

Ideas for Buttons:

Wedding DJ - I always thought it would be awesome if a wedding DJ had a bowl of buttons at a wedding with phrases like "I love the bride", "The bride is a total babe", "The groom is hot." or maybe even cheesy photos of the bride and grooms face.  I bet by the end of the night everyone would be wearing a button which would add energy and fun to the party.  You put your website on the inside edge of the button and every guest just willingly took a business card!

E-Commerce Business - Add buttons to your store but also throw them in with the occasional package.  Everyone loves getting free things and buttons are a cheap way to do that.

Any business - Give away buttons!  They are cheap, easy to ship and everyone loves winning things.  Use snarky or funny statements.  People will love them.  Use your social media to give them away.  I always recommend giving away things in pairs so someone can win it for them and for a friend.


A photo posted by walk in love. (@walkinlove) on

3. Stickers // STANDOUT STICKERS + GOT PRINT

We have two sticker providers for two different types of stickers.  For die-cut stickers like the walk in love. one above we go with Standout Stickers.  They are really easy to work with, have great turn arounds and are very helpful.  We use Gotprint for square or rectangle stickers.  They aren't as high of a quality of Standout but the price is great.  We like to keep the price point of a sticker around $1 and that's much easier with Gotprints pricing for rectangle and square stickers.  If you want die cut, which are way cooler go with Standout for sure!

Ideas for stickers

Any company - Good for giveaways and freebies.


A photo posted by walk in love. (@walkinlove) on

4. Temporary Tattoos // TATTOO SALES 

Who doesn't love a temporary tattoo?  We use Tattoo Sales for all our temporary tattoos.  We try to throw a free one in with every order.  It's a great little add on and people love to post them on Instagram which is huge for our brand!

Ideas for Tattoos:

Companies at Festivals - Whenever we do a multiple day festival we give away a new free temporary tattoo every day while supplies last.  That means that people come back to our booth every day to get the tattoo of the day.  The more people come back the more chance we have to sell something to them

Any company - Good for giveaways and freebies.


A photo posted by walk in love. (@walkinlove) on

5. Postcards + other printed material // GOTPRINT 

Gotprint does more than stickers.  In fact they do almost any type of printing and do a great job at all of it!  We have printed business cards, postcards, stickers, window clings, posters and banners with them.  We loved all of it.  They are cheaper than other printing companies out there and do better work!  Win Win!

E-commerce business - You should have a postcard or business card in with every order.  We like to put one of our designs on one side so if people want to hang it as art they can.  Don't make them too informational.  Use it as a potential freebie like art and for the love DON'T PUT A DORKY QR CODE ON IT!

Ideas for postcards:

Any company - Even though we live in a digital world it's always good to have a few printed items so people can touch and feel something.


A photo posted by walk in love. (@walkinlove) on

6. Shipping Supplies // ULINE 

Uline has anything and everything you'll need to ship and if you order before 5pm you'll get your order the next day.  That is service!  We use them for all our packaging materials.  Every now and then we use their gold glamour mailers to spice up our shipping.

Ideas for shipping:

Any company that ships anything - Your packaging will usually be the first hands on interaction a customer has.  Make sure it's consistent and not crappy.  We don't have custom packaging but we make sure the label is on straight and the packaging is clean and simple.

BONUS // ONLINE STORE PROVIDER // SHOPIFY

We run the walk in love. e-commerce store through Shopify.  They are the best of the best when it comes to e-commerce.  They are such a great platform for selling products!  So easy to use, easy to update and easy to add new features.  You will be able to instantly make a professional website for your product in minutes!  Sign up here - SHOPIFY SIGN UP


Well, that's it.  I hope it helps.  If you have any great companies you use let me know in the comments because I would love to check them out! Thanks!

Pinterest: The Internet's Searchable Future

Brooke and I have a few rules for watching TV on the couch together.  We have "no phone shows" - usually the more intense shows like The Walking Dead or Breaking Bad.  And we have "phone shows" - usually shows on Netflix we have seen before and are re-watching like The Office, Parks + Rec, Arrested Development, New Girl, Friends or Seinfeld... basically the only six shows you ever need to watch.

During "phone shows" I am usually clicking around on Instagram, Twitter or Clash of Clans.  Brooke is only ever on one app every time I ask her - Pinterest.  Seriously, almost 99% of the time she is clicking around on her phone, all while George Castanza is in the background yelling about who knows what, Brooke is looking at Pinterest.  She's usually scrolling through home decor trends or healthy meal inspiration.  It is totally her jam and so over the past few weeks I have been using Pinterest a lot more.  You can follow me here - @tjmousetis.

Now, we have always used Pinterest for walk in love. but after using it for a few weeks I am only now seeing the incredible power it has for business.  I can see a future where your "normal Google searches" end up looking more like a Pinterest layout and less like the Google layout we are accustom to seeing today. Why? Because people LOVE visuals.  Whenever you go out to eat and look at a menu you usually point to whatever is pictured in the menu and say, "Oh, that looks good!"  That's because we love visuals.  We don't point to text as often and say the same thing.

Because the brilliant minds behind Pinterest have captured that in a searchable way, I think their layout will eventually be what a lot of search sites look like.  We want to see what something looks like before we click on it, whether it's for remodeling your kitchen or baking chocolate chip cookies.

So, what does this mean for your business?  It means stop what you are doing and GET ON PINTEREST!  It is such an important tool that you need to be using yesterday. Especially if you own one of these types of businesses.

  • Clothing
  • Photography
  • The Wedding Industry. Brides literally plan their weddings on Pinterest.
  • Contractor, or anything to do with home repair/upgrades.
  • Children's Products - Clothes, accesorries, baby food, etc.
  • Home decor
  • Fitness, Health & Wellness
  • Tattoo Artist
  • Or, any business where you can take a photo of your product or service. This doesn't however exclude your brand if you can't seem to take a photo of it, like an Accountant or Musician for example. There are plenty of creative ways you can still offer content to your clients via Pinterest. Get creative!

I know starting out on a new-for-you social media platform can appear daunting, so here is what I suggest.  First, set up an account with whatever handle/username you normally use. Then, use IF THIS THAN THAT to set up a simple recipe to send all of your Instagrams to a board on Pinterest.  We just recently started doing that and those pins have already been re-pinned 57 times in just two short week. In this scenario, we aren't even making any new content for Pinterest specifically, just posting Instagrams like we always do.

Pinterest isn't just for DIY crafts and crockpot recipes anymore.  It is the new type of search engine and your business can really benefit from being on it.  Bottom line: If you aren't on Pinterest, no new customers will ever find you on Pinterest. And that's where your customers are.

If you want to remember this blog post you can pin this graphic!


Layers

In a lot of our discussions lately Brooke and I have been talking about the layers of walk in love.

Let me explain.

Our top layer, because of it's following, is Instagram with over 55k followers. We have the biggest following there so we put a lot of energy toward creating good, beautiful content for Instagram.

Our second layer is our MailChimp E-mail List with just over 17k subscribers.  This is an important sales layer because it contacts customers directly.  If you don't have an e-mail list start building one today! 

Our third layer is Pinterest because while we don't have as many followers, our pins get viewed by millions because they get passed around over and over again.

We'd like to make our 4th layer YouTube because of the viral and sharing nature of videos but haven't given it enough attention, although in the coming months we hope to change that.

Twitter, Facebook, Periscope and Tumblr are all lower layers as well.  We'd love to use Facebook as a more prominent layer but because you basically have to promote any post you want to be seen it's not worth it. We use twitter but because we don't have a huge following there we don't focus on it as much.

Brooke and I have been discussing the layers of walk in love. because we realize that as we grow we will need to utilize all those layers to get the biggest, best following possible.  When we use all layers effectively we can maximize how many potential new customers come in contact with us.  More eyes = more customers = more sales = more growth.

So, if you have a small business and you say things like "I don't think we really need Pinterest"...STOP!  You do.  Use those layers to maximize your growth in a way that works for you.    You may find that it's not quite right for you, which is okay.  But it might end up bringing in a few new customers just because you tried.

If you want an easy way to start using some layers check out If This Than That.  It allows you to set up your social posts to go from one to another.  It will let you set up a recipe to post your instagrams to Pinterest or Twitter, etc.  It makes it really easy to start using some layers you might not be.

Just think of layers like all the ingredients in your favorite burger.  Without the tomato or cheese or bacon the burger just won't be as good. It will still be a burger, but just not as good as it possibly can be.  It's the same way with your business.

 

Photo : The Mac Attack from the Boston Burger Company (Best burger I have ever eaten so far)

Brands are like burgers. Layered + delicious. You can serve your customers a plain burger, but that’s boring. And it’s the same with your brand. You gotta layer it up with everything you’ve got!

If you want to remember this post you can pin this graphic!